Download Multivariate Data Analysis (7th Edition)By Joseph F. Hair Jr, William C. Black, Barry J. Babin, Rolph E. Anderson
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Multivariate Data Analysis (7th Edition)By Joseph F. Hair Jr, William C. Black, Barry J. Babin, Rolph E. Anderson
Download Multivariate Data Analysis (7th Edition)By Joseph F. Hair Jr, William C. Black, Barry J. Babin, Rolph E. Anderson
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For graduate and upper-level undergraduate marketing research courses.
For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.
In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
- Sales Rank: #373596 in Books
- Brand: Hair, Joseph F., Jr./ Black, William C./ Babin, Barry J./ Anderson, Rolph E.
- Published on: 2009-02-23
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.60" w x 8.10" l, 3.45 pounds
- Binding: Paperback
- 816 pages
From the Back Cover
KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Preparing For a MV Analysis; Dependence Techniques; Interdependence Techniques; Moving Beyond the Basic Techniques
MARKET: Statistics and statistical research can provide managers with invaluable data. This textbook teaches them the different kinds of analysis that can be done and how to apply the techniques in the workplace.
About the Author
Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including "Multivariate Data Analysis", Prentice-Hall, 7th edition, 2010 (cited 22,000+ times); "Marketing", South-Western Publishing Company, 12th edition 2012; "Essentials of Business Research Methods", M.E. Sharpe, 2011; "Research Methods for Business", Wiley, 2007; and "Essentials of Marketing Research", McGraw-Hill/Irwin, 3rd edition 2013. He also has published numerous articles in scholarly journals such as the "Journal of Marketing Research", "Journal of Academy of Marketing Science", "Journal of Business/Chicago", "Journal of Advertising Research", "Journal of Business Research", "Journal of Long Range Planning", "Journal of Marketing Theory and Practice", "International Marketing Review", "Journal of Experimental Education", "Business Horizons", "Journal of Retailing", "Multivariate Behavioral Research", and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.
Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.
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