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Beautiful Evidence, by Edward R. Tufte
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From Scientific American
"Science and art," according to Tufte, "have in common intense seeing, the wide-eyed observing that generates empirical information." This book is about how that seeing turns into showing. Tufte, professor emeritus at Yale University and author of three previous widely praised books on visual evidence, displays outstanding examples of the genre. One of the most arresting is Galileo's series of hand-drawn images of sunspots. A colleague of Galileo, the author tells us, said that the astronomer's drawings "delight both by the wonder of the spectacle and the accuracy of expression." That, Tufte says, is beautiful evidence. Editors of Scientific American
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Review
"Edward Tufte's Beautiful Evidence is a masterpiece from a pioneer in the field of data visualization. His book in brilliant. The Galileo of graphics has done it again. It's not often an iconoclast comes along, trashes the old ways, and replaces them with an irresistible new interpretation. By teasing out the sublime from the seemingly mundane world of charts, graphs, and tables, Tufte has proven to a generation of graphic designers that great thinking begets great presentation. In Beautiful Evidence, his fourth work on analytical design, Tufte digs more deeply into art and science to reveal very old connections between truth and beauty -- all the way from Galileo to Google." -- Business Week, Best Innovation and Design Books for 2006
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Product details
Hardcover: 213 pages
Publisher: Graphics Pr; Third Printing edition (July 1, 2006)
Language: English
ISBN-10: 0961392177
ISBN-13: 978-0961392178
Product Dimensions:
8.8 x 1 x 10.8 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
81 customer reviews
Amazon Best Sellers Rank:
#32,454 in Books (See Top 100 in Books)
I have the other three books by Tufte in this series, and my expectations (based on other reviews) was quite low. Luckily, for me, it was exactly what I wanted. Some of the materials from older books was included in this one (along with lots of new material), but they were treated in detail that was missing in the previous books.In more than one book, Tufte uses Charles Joseph Minard's multivariate data map depicting Napoleon's invasion of Russia. In this book, he uses it once again, but he does so in a chapter devoted to this single map. The chapter, The Fundamental Principles of Analytical Design, begins with a much larger view of the map that folds out into a double-sized page making the details more available. Further, it is translated into English for those of us who do not read French. In one respect, the translation illustrated how strong the graphic explanation was--the translation didn't add much to it. However, using detail from Minard's map, Tufte is able to illustrate the principles of analytic design--the chapter's topic.This book is not a fast-food takeout. You must be willing to (and want to) mull over the graphics and text. While Tufte's fussiness may bother some (along with pronouncements that "THIS IS SO!) I find his efforts worth the time...taken leisurely and with the expectation of both an intellectual and enjoyable outcome.Tufte's rant on PowerPoint is reproduced in a chapter, but let's face it; it's worth thinking about. (Tufte blames both the Challenger and Columbia space shuttle losses on poor communication between engineers and decision makers--PowerPoint gets the blame fully for Columbia.) Even better than Tufte's rant about the thinness of PP as far as a tool for clear communication is Microsoft's smug response suggesting that the misuse of PP is the problem, and Tufte doesn't know what he's talking about. (The responses to Tufte's article from Microsoft and its hired guns (or flying monkeys) are not reproduced in the book, but the amount of clamor caused by Tufte indicates he hit a nerve. Even Don Norman, who knows a thing or two about design came to Microsoft's defense is one of his most disingenuous articles to date.)The last chapter, Sculptural Pedestals, is not as bad as I feared. To be sure, it is an opportunity for Tufte to showcase his own sculptures, but he is able to provide enough analytical material to justify this somewhat irrelevant addition to the book
Outstanding and definition work on analytic graphics. After reading a number of books on dry data analytics and machine learning this is a real treat to round out the knowledge of what should come out as a result for presentation to potential consumer of the analysis. The in depth treatment of background material may be a bit too elaborate for the hard core mathematicians but I found them visually stimulating and quite glad that I got a copy.
Good volume for those who may want an slightly deeper insight into visual communication. For the most part the analysis is well crafted, with stimulating insights. Sometimes a bit too repetitive, and obsessed with its own neurosis. For instance in the struggle against Power Point presentations, while I agree with him on most of the analysis, like Tufte also points out quickly early on it is not about PowerPoint but about the use given to it and the paradigm associated. He could be much clearer since I believe that the most important points are not about the software. Also I disagree with his interpretation of intellectual ownership, I also think that rights should not be given exclusively away but do advocate for a public, open, and shared cultural production. But that is another conversation...All in all, it is a recommendable book, which - even if a little bit too hyped up for what it is supposed to offer - still offers a valuable read.
In the book "Dataclysm," by Christian Reader, I first read of Edward Tuftee's seminal books on the visual. For one, Tuftee's prose alone is a rich art, and he sets forth examples, and argument that just may change how you view things.
If you want to know how to present information in a clear and functional format that actually contributes to the readers understanding - read this book.
I like it so far. However, I think there is unneeded information. I wouldn't say irrelevant, but could have been shorter. Like I'm not interested in other topics as much I'm for the actual visualization theory. The books offers great ideas that I've never thought of before that's why I think it's worth buying. Also, the book is short, so despite the extra dive deep, every chapter is about ~20 pages, with outliers. I think a moderate reading of this book can finish it in 1 week if not less.
Cool book, well packaged. I am using it for teaching purposes.
Another Tufte masterpiece! As usual it is pleasant and logical, if not easy reading. I always find myself saying, "Well of course...makes perfect sense!" But no one has written it down like Tufte can. You see the world differently after you learn what he has to offer.
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